How Convenience Stores Can Capitalize on Cold Drinks in Florida
All right stop. Get reading and listen. Eaton's back with a brand new invention. Okay...maybe it's not brand new - but you can bring a new level of creativity to some convenience store standbys to rev up your operation and turn it into a profit center, centered around ice (ice baby). Keep reading to learn how.
Summer in Florida means it's hot, really hot. And your customers are looking for a way to cool down. And that can mean all kinds of things for a convenience store, but let's take a deeper look at a few options for providing ice cold beverages.
Everyone goes crazy over 7-Eleven's free Slurpee® day, and for good reason. They're cold, sweet, and nostalgic. Kids love the different color possibilities, and they're easy to take on the road. Having some traditional options is key, but adding in unexpected flavors and also somewhat healthier choices will expand this offering to an even larger audience.
Dunkin' Donuts has taken a card from the healthier alternatives deck since 2005 and offers an orange juice Coolatta®. People not wanting syrupy flavors are more inclined to choose a juice alternative, and many parents concerned about the amount of sugar their children are consuming are more apt to say 'yes' to grabbing a slushy for the road when frozen juices are an option.
Almost everyone can get behind a large soda with plenty of ice, but what can take these beverages to the next level? Great ice. Ice that has a good texture, doesn't melt too quickly, and gives you something to chew on. Typically called pearl ice or nugget ice, it's become quite popular, and in an era of consumers knowing what they want and seeking out the best, it's more important than ever to pay attention to the details.
As consumers become more and more health conscious, offering healthful beverages on tap as an alternative is a great way to appeal to a wider audience. Kombucha on tap, or even seltzer with various flavor add-ins, is a great way to provide more options for people looking to steer clear of a sugary beverage.
You probably already have plenty of traditional coffee and tea offerings at your establishment, but what about kicking it up a notch? Cold brew coffee over traditional iced coffee and frozen coffee are two ways to make this go-to a more exciting option.
And convenience stores and gas stations aren't the only operations that can benefit from these ice cold drink offerings. Coffee shops, yoga studios, co-working spaces like WeWork, liquor stores, corporate cafeterias, small businesses, hotels, and grocery stores can all benefit from interesting iced beverages and beverages on tap.
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