Eaton Marketing, we believe the best way to understand foodservice equipment isn't by reading a brochure, it's by seeing it in action, asking questions, tasting the results, and experiencing it for yourself.
That's exactly what our Country Club Showcase was all about.
In June, we welcomed dealers, consultants, operators, chefs, and industry partners to both our Clearwater and Fort Lauderdale showrooms for an afternoon of hands-on learning, incredible food, and plenty of fun. With a golf-inspired theme leading guests through "the back nine," every stop featured live equipment demonstrations, manufacturer experts, and innovative solutions designed to help foodservice operations perform at their best.
Our Clearwater showroom was buzzing as attendees made their way from station to station, discovering equipment designed to solve real-world challenges.
Chef Jason Hall demonstrated the precision and versatility of the FireX Cucimix. He showcased the versatility of the Firex system by preparing a hearty gumbo. The day before, he handcrafted caramel, demonstrating how easily the equipment handles everything from delicate sauces to large-batch production. As a sweet bonus, every guest took home a jar of his homemade caramel.
Chef Rick Pawlak fired up the INVOQ Combi Oven, preparing perfectly cooked steaks while demonstrating how Combi technology delivers consistency, efficiency, and labor savings that today's kitchens demand.
Of course, one of the afternoon favorites came from Rachel Eaton (Kevin and Kay’s daughter), who served her famous deep-fried bananas made in the Pitco Fryer, topped with homemade coconut ice cream and a caramelized banana brown sugar sauce. It quickly became one of the most talked-about stops on the course.
Beyond the food, guests explored Eaton Essentials' tabletop collections, glassware, dinnerware, and smallwares while spending one-on-one time with our factory partners. Seeing equipment and tabletop solutions working together helped bring complete kitchen concepts to life.
The momentum continued in Fort Lauderdale with another day of great conversations, live cooking, and equipment demonstrations.
Chef Chris Fersch from Firex prepared a flavorful gumbo that showcased the consistency and efficiency of batch cooking. And once again, the magical caramels were made for all guests to take home and enjoy!
Chef Shelby Briggs from Star kept her exclusive "Seal the Deal - made with the Closer" burgers coming off the griddle, utilizing the 24" MagiKitch'n Chrome Griddle and The Closer. Her station highlighted the speed, recovery, and reliability operators count on during their busiest shifts.
Chef Matt McMeekein completed the menu with steak, grilled to perfection in the INVOQ Combi Oven, a fresh beet salad, and crispy arancini, demonstrating how multiple equipment solutions work together to create exceptional meals from start to finish.
Throughout the afternoon, attendees connected directly with manufacturer representatives, explored new technologies, compared equipment options, and asked the questions that matter most when making purchasing decisions. They even had a chance to putt a hole in one with Kevin Eaton!
One of the biggest advantages of visiting an Eaton Marketing event is the opportunity to experience equipment exactly the way it was designed to be used.
You can watch it perform, taste the finished product, compare solutions side by side, and have real conversations with the people who know the equipment inside and out.
Whether you're designing a new kitchen, renovating an existing facility, updating a country club, or simply looking for ways to improve efficiency, there's no substitute for seeing it firsthand.
That's why we invest in events like these. They're about more than showcasing equipment—they're about helping our customers make informed decisions, discover new ideas, and build relationships that continue long after the event ends.
To everyone who joined us in Clearwater and Fort Lauderdale—thank you. We played 18 holes
To our incredible factory partners, talented chefs, dealers, consultants, operators, and everyone who took the time to spend their lunchbreak learning alongside us, we appreciate your partnership and support.
At Eaton Marketing, we believe we're more than a manufacturers' representative. We're a resource, a partner, and an extension of your team. We love opening our doors, sharing ideas, and helping connect the dots between great equipment and great operations. We strive to be your “Florida Foodservice Equipment Experts”.
If you missed this year's Country Club Showcase, don't worry. There are plenty more opportunities to visit our showrooms, attend an event, and experience what makes Eaton Marketing different.
We can't wait to welcome you to the next one.
An Eaton Marketing Event is a hands-on foodservice event where dealers, consultants, chefs, operators, and designers can experience commercial kitchen equipment in action through live demonstrations, tastings, and interactive learning and, as always, mixed with a little fun. We know your time is valuable, so we make the most of your lunch break. Our events are just 90 minutes long and feature a chef-crafted lunch while you experience live equipment demonstrations, learn from industry experts, and discover innovative foodservice solutions.
Our events are designed for foodservice dealers, consultants, chefs, school nutrition professionals, restaurant operators, healthcare facilities, hospitality teams, and anyone involved in commercial kitchen design or purchasing.
Each Eaton Marketing event highlights a unique selection of manufacturer partners, offering fresh equipment and product solutions every time. We also include at least one factory expert at every event, giving attendees direct access to in-depth product knowledge.
We host three to four hands-on events each year, giving customers the opportunity to discover the latest foodservice innovations, connect with factory experts, and experience equipment in action.
The easiest way to stay informed about upcoming Eaton Marketing events is to follow us on social media, subscribe to our emails, or visit our website for the latest event announcements and registration information.