Kevin Eaton - Nov 4, 2022

Expand Hotel Beverage Service with High-End Coffee Made Easy

Florida's hotels are more crowded than ever as people travel to and across the state for both business and pleasure. For hospitality professionals, there's added pressure to cater to customers' needs without dragging down labor.

This is a great time to bring up the idea of coffee. We all know about Americans' infatuation with a good cup of Joe. Still, not all hotel or hospitality foodservice professionals know just how profitable -- and easy -- an automated coffee program can be.

Coffee is a unifying beverage that just about everyone can get behind. With so many beverage choices available, there are plenty of ways for people to customize coffee to meet their needs. And because coffee is so popular, the profit potential is virtually unlimited. Therefore, coffee service in hotels is a significant opportunity. But how?

One of the best ways to do so is to expand beverage programs with user-friendly coffee machines. By investing in coffee machines that don't require specialized training or baristas, hotel and hospitality establishments can save time and money, while also catering to the needs of their target market. 

A Closer Look at Coffee Consumption in the United States

According to a report by the National Coffee Association, more than two-thirds of people in the United States drink coffee daily. This number is even higher than those who drink tap water. There are plenty of reasons why people might drink more coffee, such as morning routines and the need for caffeine. In other cases, people might enjoy coffee as a social tradition. Regardless, given that so many people are interested in drinking coffee, the profitability of coffee represents an opportunity that those in the hospitality industry cannot afford to pass up. 

Hotels Are an Ideal Environment for Coffee

Hotels and hospitality professionals must select the right coffee machines for their establishments to maximize profits and labor. There are several ideal environments where a high-quality, intuitive machine will work well. Many hotels can deploy this machine in the lobby easily, providing a quick and easy way for guests to get a drink.

One of the top options available is Concordia. Concordia started in the Pacific Northwest, but it is a brand now found across the country. As a brand, Concordia is known for technological innovation and a dedication to coffee. For over three decades, Concordia has provided a wide variety of equipment essential for producing a high-quality cup of coffee. Prioritizing growth without sacrificing ease of use, Concordia has become synonymous with quality in the coffee industry. There are new opportunities for everyone to take advantage of novel Concordia products to help them separate their brand from the crowd. 

Which Concordia Machine Is Best For You?

Now, with many options available, people might wonder which choice is right for their needs. There are several factors to consider. First, people need to consider the features they are looking for. This could include customizable drink sizes, froth, and even grind sizes. Next, users must also consider how easy the product is to use. What is the learning curve like, and how long does it take to master? Finally, it is critical to consider the different models, including the drinks they produce and the speed with which they work.

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Written by Kevin Eaton

Kevin Eaton is the President of Eaton Marketing & Associates and a seasoned Manufacturer Rep in Florida.