Kevin Eaton - Jan 3, 2022

Coffee Trends and Solutions for the Winter Season

A hot cup of coffee on a cold morning is hard to beat. But there is more to today’s coffee menus than plain coffee. Even in Florida where we don't get a snowy season, the flavor choices change when winter knocks at the door. By offering customers more than a basic cup of brew can upsell your product line, improve profits, and increase customer satisfaction. 

Serve Bold Winter Flavors

The winter months call for bold flavors when choosing food and coffee. The scents of the winter fill the air with the aroma of pumpkin, cinnamon, nutmeg, mint, allspice, and other wonderful smells as we endure the coldest months of the year. The flavor of the coffee you serve can inspire the spirit of the season, too, and pairs well with your winter month recipes, including those for the holidays. 

The Trend of Specialty Coffee is Rising

Flavored coffees appeal strongly to younger generations. According to the National Coffee Association (NCA), 38 percent of those classified as specialty coffee drinkers were between the ages of 20 and 39. Twenty-two percent of them also indicated that they had drunk an espresso-based drink within the past day. 

And while coffee is traditionally thought of as a drink that is consumed at home, first thing in the morning, that trend is also changing. Now as coffee and espresso-based drinks are being consumed more, specialty drinks are more often being consumed outside of the home and later in the day as well. This gives retailers an opportunity to gain sales from coffee drinkers throughout the day.  

Satisfy Your Customers with Concordia


The Concordia automatic espresso machine has made serving flavored coffee products as easy as the push of a button. Programmable up to 1,000 different drink combinations, Concordia can produce drinks in less than 25 seconds. The patented EspressJet™ Flavor System infuses syrups directly into the milk and allows your business to mix and match flavors, including winter favorites, according to your customers' tastes. 

The Middleby Coffee Solutions Group brings Bloomfield, Concordia Beverage Systems, and Synesso under one umbrella, providing foodservice providers with coffee solutions that are an exact fit for your business. No matter if you're serving coffee in heavy rotation, you're a c-store needing quick creations of espresso-based drinks, or a coffee shop with a trained barista, Middleby Coffee Solutions has the answer you're looking for. 

Ready to learn how Middleby Coffee Solutions Group can increase profits and provide customers with the coffee choices they're looking for? Sign up for a FREE beverage and bar consultation and see how Eaton Marketing can help grow your business. 

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Written by Kevin Eaton

Kevin Eaton is the President of Eaton Marketing & Associates and a seasoned Manufacturer Rep in Florida.