Super Bowl Food Consumption and the Food Service Industry

The Super Bowl is all about the food service industry. Consider this: Super Bowl Sunday is the second leading day for food consumption in the US behind Thanksgiving. And listen to these game day estimates:

• 14,500 tons of chips
• 8 million pounds of guacamole
• 4000 tons of popcorn
• 1.25 BILLION chicken wings
• Beer sales go up around $17.9 million over the weekend
• The sale of antacids goes up by nearly 20% the day after the Super Bowl

So where do they get the wings?

According to NPD Group data for the year ending November, 2011, the top five restaurant categories to order chicken wings throughout the year (accounting for over 90 percent of all wing orders) are:

1. Casual Dining Restaurants: 33 percent of all chicken wing restaurant orders
2. Pizza places: 26 percent
3. Chicken places: 16 percent
4. Mid-priced full service restaurants: 9 percent
5. Food stores: 8 percent

With all that said, where will you be consuming your wings this weekend?

- Erik MacPherson, Guest Blogger, tmc digital media

*Credit: LinchpinSEO for Infograph