Kevin Eaton - Sep 25, 2017

Why You Should Consider a School Food Truck for Your Florida District

We've had many discussions about student participation and have created numerous blog posts on how to help improve it in Florida school nutrition programs, but one thing we haven't talked about is the school food truck and why you should consider it.

First, let's think about some of the reasons students don't participate in a Florida school lunch program. And then let's list out the reasons why a food truck could help mitigate those factors.

"I don't like what they serve."

Food trucks, just by the nature of the foodservice equipment inside of them, will typically result in different menu options for students. A school food truck menu that compliments what's being served inside the school can keep students eating within the overall school nutrition program.

"I go out for lunch."

For districts or schools that allow their students to leave campus for lunch, a food truck can be a way to keep them on campus, both literally and figuratively. For those schools that don't allow off-campus dining, a school food truck can help students feel like they're leaving without actually allowing it. Either way, you're increasing student lunch participation in these scenarios.

"I bring my lunch because buying it takes too long."

By opening up an alternate school lunch source, schools can serve more students in the same amount of time. While it's critical to create serving lines that are both visually appealing and efficient, a food truck can help make service more efficient by spreading it out into different areas of the school.


Successful school food truck programs can do much more than just increase student participation in school lunch programs. Food trucks can help create awareness for school districts. They can be used for special events in the community. They can serve as a catering group. And they can ultimately be used to create additional revenues, even in the summer and when school is not in session.

If you're interested in learning more about the potential of a school food truck in your Florida school district, or if you'd like to find out more about what type of equipment would make one successful, schedule a free school foodservice assessment from Eaton Marketing.

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Written by Kevin Eaton

Kevin Eaton is the President of Eaton Marketing & Associates and a seasoned Manufacturer Rep in Florida.