Kevin Eaton - Mar 17, 2022

Introducing In The Weeds!

Anyone in the food, beverage, or hospitality industries knows exactly what it means when a co-worker says they're "in the weeds." Used when it's super busy and you having trouble keeping up, it's a signal that you need some help.

Which is why we're calling our new event series In The Weeds. For those situations where it feels like your business is having trouble keeping up, Eaton Marketing is here to help!

Where Did The Term Come From?

The saying "in the weeds" is one of those terms that always seems to have been in existence. But where did it come from? The term invokes visions of struggle since weeds can hinder other plants from growing and developing. Which is exactly what being in the weeds in the food industry feels like.

And while it's a common expression, no one knows exactly where it came from. There's suspicion that it developed in Prohibition when bootleggers hid their alcohol in weeds. It's also been used in reference to living on the outskirts of town or a pilot flying at a low level. No matter how it developed, being in the weeds in a restaurant or bar is never good. Because when a team is struggling, mistakes are made, customer satisfaction goes down, and profits are lost. 

Our Events 

Delivering kitchen and bar solutions in Florida for over 30 years, Eaton Marketing has the experience to help your foodservice business succeed. Our test kitchens feature the top food and beverage tools and allow you and your team to get the hands-on experience needed to help with menu development and purchasing new equipment.

If you attended our 2021 Pizza Paradise event, you saw our team in action showing guests the different ways pizzas could be created and cooked. By bringing all the top pizza equipment brands in one spot, it was easier to compare and see exactly which products would work for each situation. And that's why we host events. To provide a space to answer anything you need. 

Upcoming In The Weeds Events

HubSpot Video

We're excited to share our In The Weeds events with you four times in 2022. Each event will hone in on a specific need in the industry and feature the top equipment brands for you to see in action and even get some hands-on experience with. Our team will also be on hand for any questions you have specific to your business. And of course, there'll be great food and drinks! 

  • Thursday, March 31 - Brewed Beverage Event
    • 12pm-2pm - Bar Focus
    • 2pm-3pm - Time To Eat Food Focus
    • 3pm-5pm - Coffee Focus
  • Thursday, June 23 - Baking Event 
  • Thursday, October 27 - Ventless Event 
  • Thursday, December 15 - Pizza Paradise Event 

If you see one (or four!) events that catch your eye, registration for all events is open, so sign up today. We can't wait to host you in our Clearwater test kitchen and see you In The Weeds!

Is your business struggling and you're looking for solutions on how to get out from under the things that are holding you back? Register for any In The Weeds events and let Eaton Marketing help! 

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Written by Kevin Eaton

Kevin Eaton is the President of Eaton Marketing & Associates and a seasoned Manufacturer Rep in Florida.