--- title: Yes, Non-Alcoholic Beer Is Becoming a Big Thing description: According to Anheuser-Busch InBev, the low or alcohol-free beer segment is going to account for a stunningly high 20 percent of the company's entire production volume by 2025. From Bud to Corona to Heineken to Guinness, there are now N/A options for just about every mass-produced beer variety. image: https://blog.eaton-marketing.com/hubfs/Canva%20images/canva-image-19.png --- [Skip to content](https://blog.eaton-marketing.com/foodservice/non-alcoholic-beer-is-becoming-a-big-thing#main-content) [+1 (727)-531-0899](tel:17275310899) | [Facebook](https://www.facebook.com/EatonMarketingAssociates/)[X](https://twitter.com/EatonMarketing)[Instagram](https://www.instagram.com/eatonmarketingfl/)[Linkedin](https://www.linkedin.com/company/eaton-marketing-%26-associates/)[YouTube](https://www.youtube.com/channel/UCcAP4IrI4lg7uCI0M-tKOJA) [![Eaton Marketing Logo](https://blog.eaton-marketing.com/hs-fs/hubfs/cropped-logo-with-padding-eaton.webp?width=1159&height=469&name=cropped-logo-with-padding-eaton.webp)](https://eaton-marketing.com) - [About](https://eaton-marketing.com/about/) - [Team](https://eaton-marketing.com/team/) - [Test Kitchens](https://eaton-marketing.com/test-kitchens/) - [Careers](https://offers.eaton-marketing.com/careers) - [Solutions](https://eaton-marketing.com/solutions/) - [Automation](https://eaton-marketing.com/automation) - [Beverage](https://eaton-marketing.com/beverage) - [Core Cooking](https://eaton-marketing.com/core-cooking) - [Electrification](https://eaton-marketing.com/electrification) - [ROI](https://eaton-marketing.com/roi) - [School Nutrition](https://eaton-marketing.com/school-nutrition#) - [Ventless](https://eaton-marketing.com/ventless) - [Manufacturers](https://eaton-marketing.com/manufacturers) - [SUPPORT](https://eaton-marketing.com/support/) - [SERVICE REQUEST](https://eaton-marketing.com/service-request/) - [DEMO REQUEST](https://eaton-marketing.com/demo-request/) - [Events](https://eaton-marketing.com/events) - [Blog](https://blog.eaton-marketing.com/foodservice) - [Contact Us](https://eaton-marketing.com/contact) - [Smallwares](https://eaton-smallwares.com/) ![Eaton Marketing Logo](https://blog.eaton-marketing.com/hs-fs/hubfs/cropped-logo-with-padding-eaton.webp?width=1159&height=469&name=cropped-logo-with-padding-eaton.webp) ☰ ✕ - [About](https://eaton-marketing.com/about/) - [Team](https://eaton-marketing.com/team/) - [Test Kitchens](https://eaton-marketing.com/test-kitchens/) - [Careers](https://offers.eaton-marketing.com/careers) - [Solutions](https://eaton-marketing.com/solutions/) - [Automation](https://eaton-marketing.com/automation) - [Beverage](https://eaton-marketing.com/beverage) - [Core Cooking](https://eaton-marketing.com/core-cooking) - [Electrification](https://eaton-marketing.com/electrification) - [ROI](https://eaton-marketing.com/roi) - [School Nutrition](https://eaton-marketing.com/school-nutrition#) - [Manufacturers](https://eaton-marketing.com/manufacturers) - [Support](https://eaton-marketing.com/support/) - [Automation](https://eaton-marketing.com/automation) - [SERVICE REQUEST](https://eaton-marketing.com/service-request/) - [DEMO REQUEST](https://eaton-marketing.com/demo-request/) - [Events](https://eaton-marketing.com/events) - [Blog](https://eaton-marketing.com/blog) - [Contact Us](https://blog.eaton-marketing.com/foodservice) - [Smallwares](https://eaton-smallwares.com/) ![](https://blog.eaton-marketing.com/hubfs/Canva%20images/canva-image-19.png) [Eaton Marketing](https://blog.eaton-marketing.com/foodservice/author/eaton-marketing) - September 14, 2018 # Yes, Non-Alcoholic Beer Is Becoming a Big Thing Today, the craft beer movement is for ALL the people. That's right, the non-alcoholic beer trend is a big thing, and it's not going anywhere. Gone are the days of the designated driver who is designated to kid's drinks. And it's not just beer. At large, the non-alcoholic beverage market [is predicted](https://www.grandviewresearch.com/industry-analysis/nonalcoholic-beverage-market) to grow by as much as six percent over the next 10 years, and this trend is driven by N/A options ranging from coffee to "mocktails" to low and non-alcoholic beer. According to Anheuser-Busch InBev, the low or alcohol-free beer segment is going to account for a stunningly high 20 percent of the company's entire production volume by 2025. From Bud to Corona to Heineken to Guinness, there are now N/A options for just about every mass-produced beer variety. But this trend is certainly not limited to mass production. The craft beer world is seeing the potential in this once niche segment, as well. N/A styles are now just as wide and varied as any other cooler at the liquor store, with low to no-alcohol options including IPAs, ambers, porters, and stouts. It seems obvious that the trend is catching on with brewers because it's profitable, but the reasons why aren't as apparent. **HEALTH** This is the real obvious one. One of the first things people look to eliminate when living a healthier lifestyle is alcohol. N/A beer advocates say the low-alcohol beers make them feel better, and now they taste better. **LIFESTYLE** The N/A beer trend has inspired lifestyle movements like [#mindfuldrinking](https://www.instagram.com/explore/tags/mindfuldrinking/) on social media. N/A and low-alcohol beers are a great choice for pregnant mothers, baby showers, people who are driving home, and even people training for sporting events such as the IronMan or a marathon. N/A beer advocates say lifestyle choices shouldn't eliminate the desire for quality flavors. Religious groups also tout N/A beer when their religions preclude them from drinking. **PERCEPTION** This is a big one because, traditionally, there has been a bad rap to zero percent beers. The stigma was they were boring and tasteless, and a big part of that perception was due to marketing. Now N/A beers are becoming more popular, and as their consumption gains public acceptance, more and more people are drinking them. In fact, 33 percent of Spaniards claim to drink N/A beer, and 23 percent of Germans do. Erdinger, a popular German brewer, even hands out a free N/A pint for finishers of the Berlin marathon. ## At Eaton Marketing, we're dedicated to staying on top of bar and beverage trends because we realize it's often the most profitable real estate in your Florida foodservice operation. ### Schedule [a free bar and beverage consultation](https://offers.eaton-marketing.com/request-a-free-bar-and-beverage-consultation) with us, and we'll talk through some ideas and out-of-the-box strategies to help increase your profits. 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[![Perlick Beer System](https://blog.eaton-marketing.com/hs-fs/hubfs/PizzaMan-Wauwatosa-WI-01.jpg?width=352&name=PizzaMan-Wauwatosa-WI-01.jpg)](https://blog.eaton-marketing.com/foodservice/what-makes-a-perlick-beer-system-better-than-the-competition) ### [What Makes a Perlick Beer System Better Than the Competition?](https://blog.eaton-marketing.com/foodservice/what-makes-a-perlick-beer-system-better-than-the-competition) You have choices for your beer systems. And in the Florida heat, it's even more important to keep... [![](https://blog.eaton-marketing.com/hs-fs/hubfs/Florida_Beer_Systems_Eaton_Marketing.png?width=352&name=Florida_Beer_Systems_Eaton_Marketing.png)](https://blog.eaton-marketing.com/foodservice/what-are-perlick-beer-systems) ### [What Are Perlick Beer Systems?](https://blog.eaton-marketing.com/foodservice/what-are-perlick-beer-systems) What are Perlick Beer systems? 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