Restaurants contend with a variety of challenges. Commercial kitchens continue to deal with supply chain issues, labor challenges, and rising food prices -- all of which impact sales. Finding opportunities to increase revenue with the right beverage program can help with these issues, as well as boost customer satisfaction. 

Consumer expectations are continuing to evolve when it comes to the beverage segment, and operators who are willing to consider new ideas can ultimately profit from these changes. As in many other areas of foodservice, lines are blurring when it comes to what defines one type of operation versus another, and the same can be said of beverages.

Whether you're running a brewery or taproom, you're always looking for ways to expand your operations. It's important to grow the amount of beer you can produce and get your brand name out there to cultivate a following of loyal customers.

It's no surprise that beer sales are on the rise in 2020. With more people opting to stay at home due to COVID, having to transition into working from home, and only going out to grab a quick bite or pick up some brew from their local brewhouse, there's never been a better excuse to try all the amazing beers out there.

If we hear the phrase "we're living in uncertain times" one more time, we all might go crazy. So let's approach our entire state of affairs a different way.