Anyone in the food, beverage, or hospitality industries knows exactly what it means when a co-worker says they're "in the weeds." Used when it's super busy and you having trouble keeping up, it's a signal that you need some help.

Which is why we're calling our new event series In The Weeds. For those situations where it feels like your business is having trouble keeping up, Eaton Marketing is here to help!

Florida is one of the premier travel and tourism destinations. From the Greatest Place on Earth to the Florida Keys, people come to our great state from all across the world to experience our wide diversity of attractions. Those guests need places to stay, though. They need hotels and resorts to make their experiences positive. And right now, Florida's hotels and resorts need staffing to help deliver on those experiences.

There's a lot of talk about how millennials strongly value experiences over things, but as it turns out, it's not just them. An overwhelming 74% of all Americans prioritize experiences over material items.

This phenomenon is especially evident in the travel industry, but it's had a substantial impact on other areas as well. In a world where six people check into an Airbnb rental every second, hotels have had to pull out all the stops to keep up. For those who want to do more than just keep up, it's all about finding ways to be memorable. This is the "experience economy" and guests want, well, experiences.