The Secret to Seafood Displays That Drive Sales
In Florida, seafood practically sells itself. From fresh-caught Gulf shrimp to snapper and scallops, operators have access to a seafood bounty that’s the envy of much of the country. Showcasing that freshness isn’t just a way to entice customers; it is a sales strategy. When done right, a beautiful seafood display builds trust, increases perceived quality, and drives impulse purchases. But it also brings some challenges.