A Quick Look at the Challenges in Florida’s Hotel and Hospitality Foodservice Scene
There's a lot of talk about how millennials strongly value experiences over things, but as it turns out, it's not just them. An overwhelming 74% of all Americans prioritize experiences over material items.
This phenomenon is especially evident in the travel industry, but it's had a substantial impact on other areas as well. In a world where six people check into an Airbnb rental every second, hotels have had to pull out all the stops to keep up. For those who want to do more than just keep up, it's all about finding ways to be memorable. This is the "experience economy" and guests want, well, experiences.