The bar and beverage industry has seen some exciting trends recently. Consumers are increasingly motivated by their health and wellness and exploring new experiences and exotic flavors. So, operators must utilize innovative and progressive equipment and ideas to capitalize on these emerging trends. Fortunately, Marco Beverage Systems has the tools to help operators strengthen their profit margin without investing in complex or expensive machinery.

Our Rep Prep series sits down with team members from Eaton Marketing to learn more about their background in the industry, some of their favorite pieces of equipment, and other fun facts about them. This month, we met with School Specialist Lori Drenth, who joins us with plenty of experience in the world of foodservice. 

When it comes to beverages, ice is an essential component, which means that the production of ice matters. An integral part of a company's success, foodservice operations, hospitality brands, and healthcare companies help ensure customer satisfaction. Eaton Marketing is proud to welcome Icetro, one of the leading manufacturers of ice machines, to our line card. With Icetro, getting great ice is easy to achieve.

Without a doubt, we've seen some significant changes during the past several years. From staffing shortages and supply chain issues to high inflation and the presence of high-tech innovations, where we've been will definitely impact where we're headed in the next 12 months. 

Whether they're in restaurants, hospitals, or workplaces, commercial ice machines are the unsung heroes of modern society. Ice is something that many people take for granted, but when the ice machine isn't working correctly, everyone takes notice.