Anyone in the food, beverage, or hospitality industries knows exactly what it means when a co-worker says they're "in the weeds." Used when it's super busy and you having trouble keeping up, it's a signal that you need some help.

Which is why we're calling our new event series In The Weeds. For those situations where it feels like your business is having trouble keeping up, Eaton Marketing is here to help!

A hot cup of coffee on a cold morning is hard to beat. But there is more to today’s coffee menus than plain coffee. Even in Florida where we don't get a snowy season, the flavor choices change when winter knocks at the door. By offering customers more than a basic cup of brew can upsell your product line, improve profits, and increase customer satisfaction. 

You have choices for your beer systems. And in the Florida heat, it's even more important to keep your beer cold as it runs from the keg to the glass. There are a wide range of companies and manufacturers that provide beer systems, but what makes a Perlick beer system better than the competition?

In one word, it's innovation. Perlick is the undisputed industry leader in identifying the challenges bar and beverage operators face and then developing solutions to meet those challenges. There are many reasons to consider Perlick bar and beverage equipment, but what makes Perlick different, and how does that translate to profits?

Whether you're running a brewery or taproom, you're always looking for ways to expand your operations. It's important to grow the amount of beer you can produce and get your brand name out there to cultivate a following of loyal customers.