Ice is not a one-size-fits-all model. As things heat up in Florida, foodservice businesses will be serving more and more iced beverages, especially if there's the option for outdoor dining. However, frozen beverages, iced coffee and tea, soft drinks, and cocktails require different ice for different reasons.

In today's bustling hospitality industry, staying ahead of the curve is crucial for success. Every establishment constantly seeks ways to enhance efficiency, elevate customer experience, and maximize profitability. One easy way for restaurants, coffee shops, bars, and hotels to do so is to utilize equipment from Marco Beverage Systems. 

The bar and beverage industry has seen some exciting trends recently. Consumers are increasingly motivated by their health and wellness and exploring new experiences and exotic flavors. So, operators must utilize innovative and progressive equipment and ideas to capitalize on these emerging trends. Fortunately, Marco Beverage Systems has the tools to help operators strengthen their profit margin without investing in complex or expensive machinery.

Our Rep Prep series sits down with team members from Eaton Marketing to learn more about their background in the industry, some of their favorite pieces of equipment, and other fun facts about them. This month, we met with School Specialist Lori Drenth, who joins us with plenty of experience in the world of foodservice. 

When it comes to beverages, ice is an essential component, which means that the production of ice matters. An integral part of a company's success, foodservice operations, hospitality brands, and healthcare companies help ensure customer satisfaction. Eaton Marketing is proud to welcome Icetro, one of the leading manufacturers of ice machines, to our line card. With Icetro, getting great ice is easy to achieve.