Are you looking to attract new customers or entice regulars with more than just pizza in your quick-serve restaurant or late-night sports bar? Adding a wider variety of meals, from breakfast dishes to midnight snacks, may be easier than you think.

Restaurants contend with a variety of challenges. Commercial kitchens continue to deal with supply chain issues, labor challenges, and rising food prices -- all of which impact sales. Finding opportunities to increase revenue with the right beverage program can help with these issues, as well as boost customer satisfaction. 

Consumer expectations are continuing to evolve when it comes to the beverage segment, and operators who are willing to consider new ideas can ultimately profit from these changes. As in many other areas of foodservice, lines are blurring when it comes to what defines one type of operation versus another, and the same can be said of beverages.

Coffee bars and java shop owners have become captivated by a profit-generating trend brewing in the food and beverage industry. If you’re unfamiliar, there’s a star-studded marriage of coffee and liquor creating a compelling buzz. Caffeine and brewhouses are grinding to stand out in the vastness of the beverage industry.

Last year the bar and nightclub market hit just shy of 30 billion dollars, and it’s estimated that more than 54 percent of Americans have had an alcoholic beverage in the past 30 days. On top of that, 70 percent of people in the United States enjoy drinking on a regular basis. What does this mean for operators? Taking the bar to the customer can be profitable. Perlick’s series of mobile bar solutions designed by Tobin Ellis is an ideal starting point, and every model is just as stunning as the next.